Media & Content

Edge Factor Releases new “Why Care?” Series

  Edge Factor Team   |     November 24, 2021 |   4 minute read
Edge Factor releases new Why Care series

Why should you care about things like Apprenticeships, Women in Manufacturing, or the Skilled Trades? 


For over a decade now Edge Factor has been working with communities across North America to inspire the next workforce. We work closely with educators, community and business leaders to connect students, parents, and job seekers with companies, schools, careers and training programs available  in their community.


How do we inspire students and reach parents? At Edge Factor, we believe it all begins with a good story! We travel the globe to film real people working in diverse industry sectors to create high-impact career exploration media.  Our e-learning resources provide educators and students with the tools they need to dig deeper and make meaningful connections.


Four times a year Edge Factor has a FREE Experience toolkit that allows anyone to share our resources and host a live or virtual event. These toolkits empower educators and companies to showcase training programs, skilled trades careers, transferable skills and more! 


Are students, parents, or job-seekers in your community still asking, "Why should I care?” Why care about the Skilled Trades? Why care about Apprenticeships? Why care about the characteristics of a good Apprentice? Edge Factor’s all-new Why Care? series features thought leaders sharing insights on important topics and how they impact YOU! We asked them to share their knowledge and expertise to answer questions about the skilled trades, apprenticeships and more.


In the Why Care? series we hear from Executive Director, Montez King at NIMS whose story was featured in Edge Factor cinematic film Paradox. Some of the other industry thought leaders we hear from in this series include Community Engagement Coordinator, Valerie Vanderwyk from Aboriginal Apprenticeship Board, President and CEO of Mastercam, Meghan West, Cebert Adamson, Vice President of International and Alumni at Mohawk College, Tracy Long, Vice President Communications at ABB and many more.  


This all new series provides answers to common questions asked by students, jobseekers and parents. Why Care? makes meaningful connections and provides powerful statistics that are thought provoking and showcase the opportunities available in diverse industries and careers. This video series also identifies the value of STEAM (Science, Technology, Engineering, Art, Math) and soft skills, encouraging audiences to reflect on their personal interests and strengths to set career life goals.


The current Apprenticeships Experience Toolkit includes 3 of the “Why Care” videos, “Why Care About Skilled Trades”, “Why Care: Apprenticeships” and “Why Care: Characteristics of a Good Apprentice”.   The toolkit is available for FREE until December 31, 2021, all you have to do is register for instant access. 


Thank you to the following partners for making this series possible: ABB, Canadian Manufacturers and Exporters, Precision Metalforming Association, NTMA, myBlueprint, Women in Manufacturing, NCATC and NIMS.  


Access and Share Today! 

Visit the Why Care page to access and share these videos today! Stay tuned for more videos in the series in the coming months. 



Questions? Feedback? Contact us.

Email: or message us on the Live Chat. We’d love to hear from you. 

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