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John Good of DW Drums: How to Love Your Job

Educational Videos

by Edge Factor | March 10, 2020 | 2 minute read
John Good of DW Drums: How to Love Your Job

Early in aspiring drummer John Good’s life, his drum teacher dropped a bombshell: John would never be skilled enough to be a professional drummer. Most people would not react well to someone telling them that their dream was unachievable. Fewer still would want anything to do with that drum teacher. 

John Good would not only stay friends with his drum teacher Don Lombardi, but would also agree to start a drum manufacturing business with Don.

John Good helped create the drum company Drum Workshop, (also known as DW Drums or just DW) and he’s a fascinating manufacturer who took his passion for drumming and turned it into an amazing opportunity. 

3 Ways to Deal with Disappointment and Turn It Into Success

1. Never Stop Innovating

The first thing that was apparent when we interviewed John Good is his passion for his work. Even after 40 years in the industry, he’s still like a kid in a candy store when he talks about his drums. It’s that kind of passion that helps a manufacturer become successful. 

When John talks about the early days of DW Drums in the Edge Factor Film, Masters of Resonance, he talks about how there were no manuals for drum building, and how every other existing drum manufacturer wanted to keep their trade secrets close to the chest. 

John and the other innovators at DW had to essentially design their business, their manufacturing process, and their product from the ground up. Even today, John is still envisioning new ways to build drums and new materials to use in drum construction, never letting the process grow stale. 

Watch Masters of Resonance.

2. Success Doesn’t Happen in a Vacuum 

The reason that DW has become such a force in drumming is that the company employs people with a passion equal to John’s. 

Drums aren’t just a job for DW’s employees; it’s clear that it’s a way of life. John easily shows how much he wants those around him to succeed, whether it’s the artist who paints decals on DW drums, or the musicians who eventually play DW’s products. 

John wants all of these people to love what they do, and express themselves through the art of drum making and playing. 

3. Know the Value of a Good Story

John Good knows the power of a good story told well. He knows that if a storyteller is passionate, they can pass that enthusiasm on to their audience. 

By opening himself up, by discussing his struggles and his dreams, he reaches an audience, so they can understand why he loves what he does. It’s a captivating, authentic storytelling experience and, when done well, can work for any industry. 

To See How John Made His Passion a Job, Watch Edge Factor’s Masters of Resonance

Watch Masters of Resonance here.  


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